Empowering media innovation: blockchain's impact on security, revenue, and fan engagement

Blockchain offers new ways for entertainers and artists to connect with fans. Kaleido makes building them easy.

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How blockchain will transform the media and entertainment space

The media business is on the front lines of the digital revolution. Controlling ownership and distribution are difficult on the internet. Web3 applications empower creators to better monetize their art. They can set up an NFT marketplace, apply smart contracts to profit off future sales, or reward loyal fans who invest early in their success. Let’s talk about how blockchain makes it possible.

Improved asset security

Blockchain enables creators to verify identities, control content sharing, and retain ownership rights, combating piracy and protecting intellectual property.

Innovative revenue streams

Creators leverage blockchain to sell exclusive assets as NFTs, earning royalties from subsequent trades, while enabling direct artist-fan interactions through pay-as-you-go streaming models.

Enhanced fan connections

Artists can engage fans through tokenized ownership or career shares, fostering community loyalty and ensuring revenue circulates within their supporter base.

Blockchain use cases for media & entertainment

Micropayments to access songs, NFTs to accompany tickets—the blockchain opens new monetization channels and ways for entertainers to reward fans. Let’s dive a little deeper into the use cases and think about how the blockchain will transform the media and entertainment industry in the very near future.

Peer-to-peer transactions

Enable direct transactions between creators and consumers at a local level, reducing piracy by involving consumers as legitimate merchants, fostering fair content distribution.

Royalty payments

Implement smart contracts for real-time royalty distributions to artists, bypassing intermediaries and ensuring fair compensation for each use of their content.

Micropayments

Facilitate crypto wallet transactions for content consumption, empowering users to pay for and support content directly, eliminating high credit card fees and enhancing creator earnings.

Immutable ad metrics

Utilize blockchain to verify ad impressions and engagements transparently, combating ad fraud, rewarding genuine viewership, and optimizing ad spend efficiency.

Disintermediation

Remove middlemen from supply chains through tokenization and smart contracts, enabling direct artist-fan interactions, reducing costs, and fostering deeper fan engagement.

Fraud & privacy protection

Ensure verified ownership and immutable records on blockchain to prevent theft, maintain privacy, and uphold integrity throughout the content lifecycle, from creation to consumption.
Fans are looking for new ways to connect. Kaleido can help you build them with a platform that makes it easy to create blockchain-based apps without costly infrastructure.
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Challenges facing the media & entertainment industry

Emerging technologies like NFTs promise innovation, empowering creators and reshaping digital content distribution. Decentralization challenges traditional gatekeepers amid privacy, ownership, pricing, and identity concerns.

In television

Blockchain can verify digital assets and prevent fake videos from circulating. Consumers choose and pay for specific channels and content amounts. NFTs add exclusivity in an era of limitless streaming.

In film distribution

New tools can ensure fair compensation based on verified audience reach. Accurately price ads and manage product placements. Blockchain addresses identity, ownership, and copyright challenges in film.

In music

Creative applications can combat legacy issues from Napster with solutions for transparent payments, stream tracking, and fair distribution. Smart contracts, NFTs, and micropayments promise industry revitalization.

Why media & entertainment executives choose Kaleido

Kaleido's modular platform provides developers with the infrastructure and applications to build custom solutions on a blockchain immediately. With just a few clicks, you can create a network and deploy a token economy fit to your business goals.

Quickly launch blockchain networks

Launch blockchain networks in minutes
Choose from leading protocols including Ethereum, Polygon Edge, Hyperledger Fabric and more
Select permissioned chains, appchains,  sidechains, or consortium chains
Deploy on AWS, Azure or on-prem
Stand up nodes worldwide in regions of your choice

Simplify development to get to production fast

Access 40+ plug-and-play services for wallets, key management, storage, data, and more
Automate management and deployment with our fully API-enabled platform
Turn any smart contract into familiar APIs with our smart contract API generator
Make digital assets, NFTs, and consortia easy with our dedicated solutions

All with enterprise-grade infrastructure and support

Modern cloud scale architecture
Built-in high availability and disaster recovery
ISO 27k and SOC 2 Type 2 certified
Integrate seamlessly with existing internal systems
Open source tech and no vendor lockin
24x7 support and SLAs
Rated #1
Asset Tokenization & Blockchain on G2
1B+
Blocks Mined on Kaleido Chains
10K+
Developers Across 30+ Countries
1000+
Digital Transformation Projects

Kaleido is the #1 digital asset and blockchain platform on G2

Learn why companies ranging from large global institutions to cutting-edge start-ups have chosen Kaleido as the #1 asset tokenization and blockchain as a service provider.

93%
Ease of Use
95%
Quality of Support

Ready to learn more about how Kaleido can help your use case?

Try our service for free or contact one of our experts to learn how Kaleido can help you.